BSC wanted to elevate their brand and messaging to better compete in the marketplace. This Corporate Profile provides a firm overview along with service and market descriptions. It is primarily used as a conversation tool with clients.
Looking at how similar firms promote themselves, we chose to create a flexible layout system that allows for various design configurations among collateral while still retaining brand consistency. The new messaging format is concise, personable and engaging.
We designed a brighter, modular format to highlight the firm's experience and reflect BSC's mission. The Corporate Profile can be used as a singular report or its pages can be extracted and used as service fact sheets, giving it a dual purpose.
The Corporate Profile is mainly an online tool that the team can use for discussions or presentations, so we included clickable links to jump to different sections making navigation easier and resulting in a seamless presentation to the client.
© Scouter Design
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