Understanding who the audience is and what they care about helps shape the direction of both the design and the narrative. In this case, the handout was being used for both training and marketing purposes which means that the messaging needed to inform both audiences. And, when the information is highly technical we need to explore the best way to present that information so that it's engaging and understandable. Using Aquapproach's brand guidelines, we designed a format that is visually interesting and uses simple, clean infographics to convey scientific findings and benefits of the product.

© Scouter Design

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