All In Shrewsbury / MA

The Town of Shrewsbury is going All In, creating sustainability goals to protect its community now and into the future. Partnering with KLA, we wanted to capture the essence of the Town and its features to create a customized look.

To make this report unique, we illustrated several landmarks throughout the Town. Abstract and textured images were used to describe the main focus areas which provides a layered effect throughout the layout.

Illustrations are a great way to customize a report and appear less generic, especially if there are limited images for the project. Plus, readers like to see familiar spots around their community.

We designed a format that extracts and highlights important information for the readers who like to skim the document. Infographics, symbols, size, and color are a great way to contrast this information against the body text, making the document engaging to read.

© Scouter Design

Go to next project →