Transform Your Customer Experience With Elegant Brand Design

Graphic Design Specializing in Report Design and Brand Identities

Optimize your Customer Journey with Strategic Design

A strong brand design helps you shape each touchpoint with your prospects, partners, and customers - and encourages them to come back for more. At Scouter Design, our process is stress-free as we explore ideas, create solutions, and connect you with your audience.

Custom Designed Reports, Proposals, and Marketing Brochures

When it comes to conveying complex information, Scouter Design creates reports that are both visually appealing and make data and concepts easy to understand. By using sophisticated graphic design principles and infographics, your reports, proposals, and brochures will be designed for both the “readers who skim” and the “word-for-word” audiences.

Your custom collateral can include:

  • Corporate profiles

  • Sustainability reports

  • Annual reports

  • Sales Proposals

  • Technical training guides

  • Marketing brochures

  • Skill sheets

  • Training materials

Custom report design featuring infographics and organized layouts, tailored for both skimmers and detailed readers.
Collection of brand identity elements

Visual Brand Identities

Your brand identity is a powerful visual representation of your business, your mission, and your vision. It can capture the attention (and the hearts) of your audience, shaping their perception, and inviting them to enjoy your products and services.

Your visual brand identity can include:

  • Brand guidelines

  • Logo suite

  • Color Palette

  • Fonts

  • Patterns

  • Icons and illustrations

  • Branded collateral

  • Proposal, presentation, and social media templates

  • Training for templates

Brand Guidelines

Your brand design book contains anything your employees or partners need to become an ambassador for your brand. We like to call it your "guardrails". The book includes your messaging around your organization’s mission, vision, and values; who your audience is and the “tone of voice” for your written messaging; and your visual brand assets and how to apply them to all of your marketing materials and public facing collateral.

508 Compliance

We strongly believe that collateral should be as accessible as possible. This not only broadens our audience but ensures a positive experience for everyone with disabilities or impairments. We offer this service for an additional fee for all Adobe Indesign documents that we design. For visual identity systems, we use 508 compliance color contrast standards when choosing color palettes and color combinations.

FAQ’s

  • *Prices vary by the scope and complexity of the project.

    The New Suit: starting at $5,000

    The brand identity package is based on your business’s needs and can include development of a logo design, color palette, type selection, patterns, icons, social media templates, stationery, and marketing templates.

    The Storyteller: starting at $5,000

    Report design that includes two mood boards to select design direction; one storyboard outlining the main points of the report and how we can treat the information visually; full report design with PDF files suitable for both print and on-screen use; separate infographic files that can be repurposed for social media or presentations. Reports can conform to Section 508 compliance standards by request.

  • We’ll start with a brand discovery so I can thoughtfully understand your brand’s mission, vision, and culture. In the next step of the creative process, I’ll share a carefully curated mood board (for reports and logo design) and storyboard (for reports only) with you and your team. The storyboard will include visual representations of data for readability and comprehension as well as a cover design and 1-2 interior page designs. 

    You’ll receive your beautiful finished product, complete with an easy-to-use training video or written reference guide so that anyone on your team can use the deliverables.

  • We love collaborating with our clients and this is a perfect opportunity to get the project off on the right foot together. We review your content and make suggestions for where and how to highlight the main points of your message or where we can turn content into an infographic. During this phase, it is easy to make adjustments to the order of the content, the hierarchy, or suggested graphics. This streamlines the design process.

  • A mood board is a curated collage of photos, fonts, color, and design elements that evoke a certain style or mood. We offer 1-2 mood boards along with a storyboard so you can choose the design style up front. This will give you an idea of the design style before we even begin.

  • We offer three rounds of revisions for projects. If the project goes beyond three rounds, we will negotiate an additional charge to complete the project.

  • We ask for content in its final stages, such as photography and graphics. Most softwares are acceptable such as Microsoft Word or Excel.

  • Scouter Design is based out of Chelmsford, MA but can serve clients anywhere through our virtual services.

Stunning unified designs with a stress-free process

Give us your vision and we’ll design the rest! Contact Scouter Design today to get started on your custom report, logo design, or visual brand identity.