When IPT Associates changed its name to IPTA, it was an opportunity to redesign their logo to be more representative of the technology market and their core audience, government and military agencies.
IPTA is a Service-Disabled Veteran Owned business so it was important that the logo not only represents the technology market but also the American flag. We explored symbolism and typography that aligned with both needs.
The logo mark is an abstract set of lines that represents the stripes in the U.S. flag and the triangular shape mimics the afterburner shape from a jet. A unique color palette and bold wordmark stands out from their competitors.
IPTA's new brand and logo are more closely connected to their core audience and fits better within the technology market.
© Scouter Design
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