Dance Concepts' mission is to provide a welcoming and inclusive family environment that's combined with the love and passion for dance. The client wanted a brand that appeals to all children of all ages.
The client's main adjectives to describe themselves were inclusive, positive, nurture, elegant, and community. They felt the star reflected success and vision so we explored various logo designs using stars. To remain gender neutral we avoided using dancers.
The final logo includes three stars in different sizes to reflect community and diversity. The arc of stars is reminiscent of a tiara and the upward motion shows positivity and success.
Dance Concepts wants all children to feel welcome, so we chose a gender neutral color palette that would appeal to dancers of all ages. This new brand will connect them to a wider audience of children.
© Scouter Design
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