The Town of Shrewsbury is going All In, creating sustainability goals to protect its community now and into the future. Partnering with KLA, we wanted to capture the essence of the Town and its features to create a customized look.

Exploring Ideas. To give this report a quaint character similar to the Town environment, we decided to illustrate several landmarks throughout the Town that would be easily identified by residents and business owners. Illustrations are a great way to customize a report and appear less generic, especially if there are limited images for the project.

Creating Solutions. Sometimes complex information can appear too technical and uninspiring for the reader. To change this, we used infographics, illustrations, symbols, and color to make the document visually attractive and easy to navigate.

Connecting People. We broke the content down into an easy-to-read format to engage both types of readers, the divers and the skimmers. The illustrations could be repurposed for presentations and social media.

© Scouter Design