Carestream documented its commitment to refining its practices to protect the environment and create a sustainable business model. This report was a summary of their goals and achievements developed in collaboration with Climate Resilience Consulting.

Exploring Ideas. Carestream's brand guidelines were incorporated into the design of this report. To customize the design, we created a new icon set, type treatments, and infographics that kept within the character of their brand.

Creating Solutions. Colorful icons gave the layout more depth and interest by contrasting with the brand’s orange and gray color palette. We extracted and highlighted important story points using bold and interesting type treatments.

Connecting People. There are two types of readers: divers and skimmers. Some read cover-to-cover while others scan for important information. We were able to connect both types of readers to the report’s main message by layering the main body of content with shorter call-out boxes and infographics.

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