A Corporate Profile provides a firm overview along with service and market descriptions that is primarily used as a conversation tool with clients. BSC wanted to refresh the design and messaging to better compete in the marketplace.

Exploring Ideas. Looking at how similar firms promote themselves; we chose to create a flexible layout system and design that will eventually pave the way for their new brand design. The new messaging format is concise, personable and engaging.

Creating Solutions. We designed a brighter, modular format to highlight the firm's experience and reflect BSC's mission. The Corporate Profile can be used as a singular report or its pages can be extracted and used as service fact sheets, giving it a dual purpose.

Connecting People. Since this report is mainly an online tool used for discussions or presentations, we considered the user’s experience by including clickable links that jump to different sections of the report. This makes navigation easier, resulting in a seamless presentation to the client.

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