Preserving our environment and addressing climate change is on the minds of many towns and cities. The Town of Winchester, MA engaged Kim Lundgren Associates, Inc. (KLA) to support the coordination, organization, and design of the Town’s Climate Action Plan focused on preparing the community for the impacts of climate change. To engage their Town residents and leaders, they developed a report and executive summary to describe their path forward.
The layout integrated the project's existing brand with a clean and minimal design that allows the graphics and imagery to come to the forefront. The data is often complex and hard to describe so using infographics helped make the concepts easier to grasp. The layout has a clear hierarchy of information making it easy to navigate and uses small call outs to highlight the main points of the report for those skimming the document.
The design also shows off the Town's main characteristics and feel of its neighborhoods and downtown area, making it a custom product unique only to Winchester. To see the full report, visit https://www.winchester.us/DocumentCenter/View/4633/Climate-Action-Plan-2020.
© ScouterDesign / KLA
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