Fit Muscle & Body / MA

Fit Muscle & Body is a local, woman-owned startup massage therapy and wellness business whose target audience is women athletes who seek to maintain their health and well-being as they age.

The client wanted a logo that reflects movement, health, and nutrition and a soft, neutral color palette that's reminiscent of the sea, which is symbolic of healing and health.

The final logo uses a soft color palette inspired by the sea; a set of circles represent a dinner plate and nutrition; and an abstract set of "wings" or "waves" to represent the athlete in motion and a path to wellness.

The logo design is flexible enough to be used for traditional print and digital collateral and as well as a line of apparel.

© Scouter Design

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