Carestream SR / NY

Carestream wanted to document its commitment to refining its practices in order to protect the environment and create a sustainable business model. This report was a summary of their goals and achievements developed in collaboration with Climate Resilience Consulting.

Carestream's brand guidelines were incorporated into the design of this report but how might we build on these guidelines to create a custom design? We explored new iconography, type treatments, and infographics.

Colorful icons gave the layout more depth so that the report was not solely orange and gray. We extracted and highlighted important story points using bold and interesting type treatments.

There are two types of readers: divers and skimmers. Some read cover-to-cover while others scan for important information. We were able to connect both types of readers to the main themes and ideas of the report by layering the information using larger font sizes and call out boxes.

© Scouter Design

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